Market Development and Incentives: Does Expansion Reach Women

A Policy Brief
An Abstract

Summary

Digital financial services (DFS) — mobile money, agent banking and merchant payments — extend financial services to populations that conventional banking serves poorly. Their contribution to inclusion depends not only on consumer adoption but on viable agents, merchants and supporting market structures.

This brief, drawn from the Evidence and Gap Map for the Retail Finance and Distribution Initiative, examines whether measures that expand DFS markets deliver gains for women and other underserved groups.

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