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Digital Innovations to improve market access to horticultural produce in Malawi

Digital Innovations to improve market access to horticultural produce in Malawi led by Dr. Robert Khataza from Lilongwe University of Agriculture and Natural Resources. Horticulture is a major source of income and nutrition for many households in Malawi. However, horticultural markets are fragmented and uncoordinated, and many small-scale farmers also have limited know-how to produce high-quality crops. This project is testing these challenges with information and communications technology (ICT) interventions that create a virtual marketplace to connect horticultural sellers and a platform that provides agricultural extension services to farmers remotely. These innovations could resolve key barriers restraining small-scale horticultural producers, particularly women, from accessing markets and sustaining resilient livelihoods.

This project aligns with The Feed the Future Multi-Year Strategy for Malawi and Malawi Government plans that focus on reducing poverty and under-nutrition. Supporting entrepreneurship and sustainably achieving food and nutrition security are among the Malawi Government’s policy goals pursued through the Malawi Growth and Development Strategy (MGDS). The project also aligns with the USAID Country Development Cooperation Strategy for Malawi by supporting resilient households, communities and systems to manage and reduce vulnerabilities (IR 3.1) as well as an enabling environment for wealth creation (IR 3.3).

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